Australia's Top iOS Virtual Fitness Apps in Q4 2020: A Sensor Tower Report

As the world continued to adapt to a more home-centric lifestyle in the fourth quarter of 2020, virtual fitness programs experienced varying levels of user engagement and downloads on the iOS platform in Australia. Sensor Tower's data provides a snapshot of this period, detailing the performance of the top five apps in the category.

Strava: Run, Bike, Hike saw a steady revenue trend, ending the quarter with $30K in the last week of December, compared to $27K at the beginning of the quarter. Downloads showed a decline from 7.7K to 6.6K, while weekly active users dipped from 163K to 157K.

Kic: Health, Fitness & Recipes experienced a revenue peak in late November at $35K, contrasting with a starting figure of $30K. Downloads more than doubled from 1.2K to 2.3K by the end of the quarter. The weekly active users showed a slight increase from 8.2K to 8.1K.

Fitbit: Health & Fitness enjoyed a revenue rise, finishing at $28K in the final week of December, an increase from $20K at the start of the quarter. The app's downloads spiked in the third week of December to 21.5K before settling at 13K. Weekly active users grew from 65K to 69K over the quarter.

Zwift: Ride and Run showed a revenue trend with slight fluctuations, concluding the quarter at $12K. Downloads had a positive trend, rising from 291 to 470. Active users increased from 2.2K to 2.5K by the end of December.

Centr: Workouts and Meal Plans demonstrated a revenue dip from $10K to $8K over the quarter. Downloads, however, surged from 775 to 2.1K. The app's weekly active users saw a significant rise from 18K to 25.8K, suggesting a growing engagement with the platform.

For more insights and detailed analytics on the performance of mobile applications, Sensor Tower's comprehensive data and analysis tools provide a deeper dive into the trends and user behaviors in the virtual fitness space and beyond.